Cloud-native UX platform — revolutionise the TV experience in the cloud.
Synamedia Senza transforms any screen into a powerful, cloud-powered platform, reducing costs and redefining user engagement. Say goodbye to traditional device limitations and experience the future of content delivery.
Revolutionise your TV experience in the cloud
Senza is the complete cloud-native UX platform. Move intelligence to the cloud to own the complete experience, generate additional revenue, and innovate faster.
Senza Ignite enables you to bring a next-generation TV experience to existing devices - without replacing hardware. Preserve native capabilities, such as apps and broadcast TV, while taking full control of the interface and user experience.
Secure 100% ownership of the experience. Implement flexible business models, using only cloud resources when necessary.
Empower your web developers to use the existing HTML/JS stack. Launch new features and experiences in days, not months, bypassing slow app store certification and rigid hardware cycles.
Deliver cutting-edge experiences - from AI-driven personalisation to multi-screen social viewing - without massive, repeated hardware investment.
"For many years a debate has raged about whether the set-top box has a future. Senza has redrawn the terms of that debate by radically rethinking the role of the in-home device using a cloud-first design that promises to fundamentally change the economics of TV delivery." - Ben Keen, Independent Industry Analyst
Gain total control over the user experience, from your brand identity to the content your customers consume. With your own branded Senza device, this decouples the experience from the existing hardware. In turn, allowing you to build a dedicated content environment that is free from the distractions of third-party app stores - ensuring your brand and content always remain front and centre.
Senza provides a cost-effective route to migrate from broadcasting to a streaming-first model. By eliminating the high upfront investment associated with set-top boxes, it makes the transition affordable for both you and your customers, allowing you to future-proof your service and streamline migration.
As Senza’s UI is cloud-based, it completely leverages your existing web tech stack. This allows your creative and web teams to manage the experience and roll out updates, branding changes, advertising, and new features instantly, bypassing the slow, costly cycles of traditional hardware platforms.